Find one of Morocco’s most fascinating coastal towns with a private day tour from Marrakech to Essaouira, a laid-back seaside resort town known for its artistic soul, peaceful ambiance, and fresh Atlantic breeze.
Your day begins with a comfortable pickup followed by a 2h45 to 3-hour panoramic drive covering approximately 190–195 km of beautiful countryside. Along the way, you will pass through:
A short stop will be made for a light breakfast before visiting a women’s Argan oil cooperative, where you will learn about traditional extraction methods and support local handicrafts.
If goats are naturally spotted climbing the Argan trees — a unique and famous sight in this region — your driver will stop briefly so you can capture memorable photos.
Upon arrival in Essaouira, you will have 3 to 4 hours of free time to explore the town independently.
The UNESCO-listed Medina is known for:
You can stroll along the historic Portuguese ramparts, including: Skala de la Ville. From here, enjoy panoramic views over the Atlantic Ocean.
Browse the famous thuya wood workshops, silver jewelry shops, and meet artisans who continue centuries-old crafts. Shopping in Essaouira’s relaxed souks is enjoyable and stress-free compared to larger cities. The town’s musical identity — shaped by Gnawa rhythms and reggae influences — adds to its unique seaside charm.
With the fishing port nearby, seafood lovers will appreciate the local experience. Choose a beachside restaurant or visit the market, select your fresh fish, and have it grilled on the spot.
Whether you prefer:
Essaouira offers a soft and refreshing escape from the busy energy of Marrakech.
In the late afternoon, you will return via the same scenic 190–195 km countryside route, arriving back in Marrakech in the early evening. This private day trip to Essaouira is ideal for travelers who want to combine culture, sea views, local handicrafts, and one of the most enjoyable coastal experiences Morocco has to offer.
Experience the charm of Morocco’s Atlantic coast on a private day trip designed for comfort, culture, and unforgettable scenery.

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Real customer reviews
Verified A walk through the medina Great guide very relaxed and informative through the narrow streets of the Medina and souks. It was hot but the guide made sure we stopped off in the shade to offer more info on the area.Posted on delwyn12. February, 2026Verified Walking tour around the souks. Salem our guide was brilliant! So knowledgeable and took time to explain everything that we saw. Meet up was easy. Trip took around 4 1/2 hours. Saw everything the souks had to offer. The trip to the herbalist was great. So informative. Went back to the souls the day after and felt much more confident and comfortable getting around. Highly recommend!Posted on David B11. February, 2026Verified What a great way to enjoy Marrakech! This city tour is not to be missed! We took this tour on the morning after arriving the night before. It provided us with a good orientation of the city, along with detailed explanation of Bahia Palace. Experiencing the various sections of the sucks was helpful for future navigation. The guide was knowledgeable and made for a wonderful experience !Posted on Steve M9. February, 2026Verified A great guide made a difference! We really enjoyed learning about history, culture, and people of Morocco from this tour with Sallam. Sallam was very knowledgeable and engaged with every person in the group. We were very pleased with the tour because it was more than checking out touristy places. We highly recommend Sallam.Posted on Heejung P9. February, 2026Verified A very worthwhile excursion! We booked this tour through Tripadvisor, and we were very glad that we had done so. There is so much to see around there but without a guide you do not really understand what you're looking at, and our guide, Abdel, certainly knew his stuff giving us the background and history to both Marrakech and Marocco before setting off and showing us around the sites in that area. The markets were best described as incredible, with the most amazing colours everywhere you looked, and filled too with a lot of strange traffic going through them, like horses and carts, motorbikes, and barrows being pushed along by the miriad of workers; Abdel did very well keeping us all safe at all times! At the end of our tour he also made sure that we then knew how to get around the markets without a guide and without getting lost!Posted on Nick H9. February, 2026Verified Excellent and knowledgeable guide We had a fantastic morning with Abdul, he is very knowledgeable and approachable. I would definitely recommend him to friends and familyPosted on David Turner8. February, 2026Verified Excellent tour of the city Excellent and informative tour of Marrakesh Abdel kept us informed of the meeting point and was a brilliant guide to the city. I’d recommend this to anyone visiting who is interested in the history of the city or who wants to be shown the sites.Posted on malcyboy1018. February, 2026Tripadvisor rating score: 4.9 of 5, based on 731 reviews
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